Developing UX Design Skills
Based on the prompt, "Design an album pre-order app for your favorite band," I designed the app for a fictional 90's punk band called " Exiles Among You."
They recently reunited and are in the studio recording their first album in 21 years. They have a very loyal following, but most of their target demographic has never downloaded an app for a band before, so the challenge is to give them a reason to pre-order through the app instead of through retailers like Amazon.
ROLES
UX Research, UX Design, Graphic Design, UI Design
DURATION
Spring and Summer of 2022 as I learned new skills
Research
Initial research confirmed my hypothesis that users would be skeptical of downloading an app for a band and would need convincing.
I was also able to discover the type of content that would attract life-long fans of the band to the app.
USER PERSONAS
I developed two different personas based on my research. Both were already fans of the band, but one was skeptical about the need for the app and would need convincing, while the other would download the app just to have the band's logo on their phone. My goals were to surprise and delight both users.
INITIAL SKETCHES & STORYBOARDS
A bit of a jumbled mess to begin with, but I was beginning to ideate.
The storyboards helped me begin to come up with ideas to help meet the users' needs, as well as the band's needs.
EVOLUTION OF WIREFRAMES
Low-Fidelity Wireframes
Mid-Fidelity to High-Fidelity