Texas Adaptive Communication Devices

Logo & Website Redesign

Texas Adaptive Communication Devices (TXACD) was in need of a new logo and a new website. The logo, originally designed in 2010 felt dated, and the website, which helps consumers with various physical and/or cognitive impairments and disabilities get phones, tablets, and computers through a complicated and difficult-to-understand state voucher program was adding to the confusion, instead of helping consumers order devices with confidence.

ROLE

UX Team of One: UX Research, UX Design, UX Writing, Content Strategy, UI/Graphic Design.

DURATION

December 2022

Logo

The owner and president of TXACD wanted the new logo to accomplish the following:

• Incorporate the word "Texas" since it is part of the name

• Incorporate the website address

• Make the long business name not feel long

Website

The Original Website

Remember, staptx.com is a website that is made to help consumers with various physical and/or cognitive impairments and disabilities get phones, tablets, and computers through a complicated and difficult-to-understand state voucher program. But the landing page was so overwhelming that many customers stopped there and just called the owner directly (TXACD is a small, family business).

This was not ideal. 12-20 customers calling every week, needing the owner of TXACD to walk them through the ordering process was taking too much time away from her family and her other full-time job.

The site needed an overhaul without any downtime. It all had to be done live.

The First Iteration

The first iteration featured the decision tree process I designed for this site, but had some major flaws that were quickly uncovered. While I was very proud of the custom graphics and explanations I designed (a little too proud, I'll admit), the number of calls from people needing help increased!

The graphic explanation was 100% useless for about a third of our customers who rely on screenreaders to navigate the site, and because of the color scheme I chose, I learned another hard lesson... when everything looks like a button, nothing looks like a button. Many customers could not figure out where to click on the screen at all!

The Final Version

This version finally got it right. To empower customers with physical and/or cognitive impairments or disabilities, the design needs to be simple to navigate, 100% accessible to anyone who uses the site, and should offer help where needed.

We also switched from WordPress to Shopify for this version due to issues on the backend, but we have been very impressed with the accessibility features that Shopify has baked in. It is a joy to partner with them on a site like this.

Takeaways

The proof that this final design works is easy to quantify:

• Sales are up

• Calls from customers needing help with the site are down. WAY down.

Due to the nature of this business, customer service is just part of the job. Some people need help, and TXACD is more than happy to provide that help. But, since the redesign, only 4-6 people a week need help with something on the site. That's down from 12-20 a week.

That's a difference of 6-10 hours a week and 2-3 hours a week!

"I have never used a site that is in any way related to a government program that is as easy to use as yours. Thank you!"

A Recent Customer